Branding for Starbucks Essay Example | Topics and Well Written Essays - 750 words

Branding for Starbucks - Essay Example The need is to comprehend how Starbucks can reflect a positive demeanor about its own self and how this shall happen within the related settings, as are available to Starbucks at the present. Since I am heading the brand development concerns at Starbucks, I will make sure that the values upon which Starbucks was initially formed are adhered to at all times, and that there are no exceptions to this ideology under any circumstance or situation that arises whatsoever (Marques, 2008). I will ensure that its values are clearly spelled out to its employees, located all over the world so that their attitudes and actions are in line with what the business expects of them. Also, these will be communicated to the customers globally since Starbucks’ management regimes will keep on telling the world through their actions and behaviors. When these values will be communicated, a sense of optimism shall come about with Starbucks which remains a significant proposition, and more so within the changing dynamics of the business world today. The core messages that shall be sent from the realms of Starbucks remain strongly attached to its philosophy of coming about with something solid for the sake of the company. This means that the selling propositions will be based on what Starbucks is offering all over the world as a whole and the different regions in meticulous. It will give a good idea as to what the Starbucks’ customers can expect in the form of end user satisfaction (Rippin, 2007).